American casino operator, Penn National Gaming Incorporated, is reportedly set to sign a deal later today that will see it spend some $163 million so as to acquire a substantial interest in digital media publisher Barstool Sports Incorporated.

According to a report from The Wall Street Journal newspaper, the agreement values Barstool Sports Incorporated at approximately $450 million and is to involve the casino firm handing over around $135 million in cash as well as shares worth about $28 million in exchange for a 36% stake in the Boston-headquartered enterprise.

Digital dimension:

The Wall Street Journal reported that Barstool Sports Incorporated was established by entrepreneur, Dave Portnoy, in 2003 and is responsib…...