Kiron Interactive expands Italy reach via new virtual games content integration deal with Microgame

UK and South Africa based provider of Full HD virtual sports for the igaming industry, Kiron Interactive, has signed a partnership agreement with Italy’s leading gaming service provider, Microgame S.p.A.

Under the terms of the deal, the Johannesburg company will launch a broad range of virtual content on the Microgame platform allowing players to place wagers across all network operators that are supplied by the Italian provider.

Virtual games offering:

Included in the integration are the provider’s top virtual horse racing games such as Dashing Derby, Charging Chariots and Jumps, as well as football games and dog racing.

In addition to cementing its foothold in this key virtuals market, the content agreement adds another leading brand to Kiron’s partner base in the European country, while joining an impressive lineup of operators including Eurobet, Lottomatica and Sisal.

CEO remarks:

In an official press release, co-Chief Executive Officer for Kiron Interactive, Steven Spartinos, said…

“We are delighted to be partnering with Microgame, one of Italy’s leading platform suppliers. This partnership extends the distribution of our virtual content in the Italian market and raises our profile with new operators.

“This deal underlines the vast popularity of our horse racing, dog racing and new football games with local players and builds on our rapidly growing Italian presence as our country operations continue to go from strength to strength.”

Also commenting on the new partnership agreement, Chief Executive Officer for Microgame, Marco Castaldo, added…

“Kiron’s in-demand virtual offering has built a strong reputation in the Italian market over a number of years, with a proven track record of out-performance.

“Kiron’s attractive portfolio of quality virtual games will make a valuable addition to our platform and we expect our customers will see fantastic results in terms of player engagement and increased betting volumes across multiple channels.”

Highlight Games’ Soccerbet:

The Microgame network will also gain access to Highlight Games Limited‘s Soccerbet product, the introduction of which will be facilitated by Kiron. The London-based video virtual sports specialist recently acquired rights to archive decades of Turkish football footage for use in its gaming, sports betting and lottery products.

One of Italy’s most established brands, the Benevento-headquartered provider offers both retail and online end-to-end betting services to a large operator network including a range of casino and sports betting products.

Kiron’s virtual portfolio, meanwhile, offers a comprehensive suite of numbers games and virtual sports for online, retail and mobile delivery. They boast the highest quality graphics available in the virtual’s market alongside a comprehensive range of fixed-odds betting markets to attract different customer demographics and segments.